Monday, September 7, 2015

UNICEF

The new Lego brick



Today I want to introduce you something I recently discovered: the UNICEF bricks.

Apparently, the Psychic Factory agency imagined it: a brick like the ones we had when we were playing Lego® as kids, that would be able to bring water and food in two compartments and that could also be piled up to build houses.

UNICEF and Lego announced their partnership (for 3 years) in March 2015 to promote and help children's rights and development through worldwide countries.


Copyright UNICEF

This inspiring collaboration lead to this brick but this one is going to be helpful not to children but to families.
Once food and water have been consumed, sand and soil can replace them in the two empty compartments, this way it gives them weight and help to pile them up.
The aim is to efficiently help populations victims of poverty and/or provide them temporary shelters from disasters (natural, industrial...). 

Copyright UNICEF

Plus, those bricks are made in a reusable material so they can help some other people, somewhere else.

Our old playing habits are finally paying off !!


Find our more or make a donation HERE !


No comments:

Post a Comment