BAIN

In the mood for "la bainiade"...

When Unilever is one of the worldwide leaders integrating sustainability into its business strategy, some people are also trying to do something, bringing a small - but nonethless very useful - contribution to the environment, for nature and our lives.

Today, among those "people", I'd like to introduce you a French brand (yes, again !) that's celebrating its 1 year this summer: BAIN.

It's a swimsuit brand created by Cindy and Nicolas, two friends from the oh-so-cool-town of Biarritz, on the west coast of France. Surfers and nature lovers are what describes best the people living there.

Cindy and Nicolas didn't find what they were looking for on the actual market in terms of comfort, style and ethics. That's why they created BAIN.

Copyright Bain

BAIN is for nature lovers: they are locally designed and made with techniques and materials respecting the environment. Materials (from France, Italy and Spain) are made of recycled plastics and fishing nets found in the sea, excluding toxic substances for health or the environment.

Collections are certified by Oeko-Tex® to guarantee the absence of nocive substances in clothes.

Copyright Bain

Bain's swimsuits (for women and men) are colored, mostly with pretty soft colors, plain or printed for a fashionable look, simple but chic, with a pinch of retro style. The definition of "design" : comfort, usefulness and style.

Copyright Bain

However, it's very hard for brand designers to find the right materials and techniques, the right colors, to create a sustainable, eco-friendly and/or organic product. Fewer researches are made into those fields, it's something that takes a lot of time to grow.

That's because we are drowned by worldwide brands with worldwide production techniques, and even though people would like to buy consciously to care more about them and about the environment, they cannot always afford this kind of products. It's once again a matter of quality over quantity. It's the same problem with food.

I guess we should buy less, and learn how to deal with it; buy 1 local and ecofriendly swimsuit instead of 3 of a worldwide brand...

Anyway, brands like BAIN really need our support to last in time and diversify their ranges of products, so feel free to discover them online: here and there.